Privacy Policy

Last updated: October 28, 2025

Welcome to wildswimlocations.co.uk (“we”, “us”, “our”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or interact with our website, wildswimlocations.co.uk, a directory for wild swimming locations.

By using this website, you agree to this policy. If you do not agree, please do not use our site.

1. Information We Collect

a) Information You Provide Directly

We may collect personal information when you:

  • Submit a wild swim location or review

  • Contact us via forms or email

  • Subscribe to newsletters or updates

This may include:

  • Name

  • Email address

  • Any text or content you submit voluntarily

b) Information Collected Automatically

When you visit our site, we automatically collect:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages visited and time spent

  • Referring website or source

We use cookies, analytics, and third-party advertising scripts (like Google AdSense) to collect this data.

2. Use of Cookies

Cookies are small files stored on your device to help the site function efficiently.
We use cookies for:

  • Personalising content and ads

  • Providing social media features

  • Analysing traffic

You can control or delete cookies through your browser settings. Disabling cookies may affect site functionality.

3. Google AdSense and Advertising

We use Google AdSense to display ads. Google may use cookies (such as the DoubleClick cookie) to serve ads based on your visit to our site and other websites.

👉 You can opt out of personalised advertising by visiting:
https://adssettings.google.com

Learn more about how Google uses data from AdSense partners here:
https://policies.google.com/technologies/ads

4. Analytics

We use Google Analytics and similar tools to understand how visitors use our website.
These services collect non-personally identifiable data such as page views, time on page, and user location (approximate).
This helps us improve the website experience and content relevance.

5. How We Use Your Information

We may use the information collected to:

  • Maintain and improve our directory and website

  • Communicate with you about submissions or updates

  • Display relevant ads and measure ad performance

  • Prevent spam, abuse, or fraudulent activity

  • Comply with legal obligations

6. Sharing of Information

We do not sell your personal information.
We may share limited data with:

  • Service providers (e.g., hosting, analytics, advertising partners)

  • Law enforcement if required by law

All third-party partners are required to handle your data responsibly and securely.

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy or as required by law.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to processing or withdraw consent

  • Lodge a complaint with a data protection authority

To exercise these rights, contact us at:
📧 [your@email.com]

9. Links to Other Websites

Our site may include links to external websites.
We are not responsible for their content, privacy practices, or policies.
Please review the privacy policy of any site you visit via external links.

10. Children’s Privacy

Our website is not intended for children under 13 years old.
We do not knowingly collect personal information from minors.

11. Updates to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated “Last updated” date.

12. Contact Us

If you have any questions or requests related to this Privacy Policy, please contact:
📧 email@wildswimlocations.co.uk